Philips Wake-Up Light

Brand: Philips

Copywriter: Catherine Nguyen

Philips Wake-up Light is a light therapy lamp and natural sunrise alarm clock. Seasonal Affective Disorder is a problem – especially during those cold winter mornings. But the daily grind must go on. Start Dark mornings shouldn’t bring about dark moods. Philips is here to help make the “good morning” ring true. The campaign will launch in late fall when everyone dreads the upcoming winter days. Even when the sun sleeps in, you can still rise and shine. 

POP-UP

Stumptown x Philips Pop-Up shop. What better way to wake up than enjoying free Stumptown coffee in a quiet space with ambient lighting? This pop-up shop will roll out during the week of winter’s solstice to bring a bit of cheer to the dreary mornings.

COFFEE CUP

Every customer will get a coffee cup that’ll wake them up in more ways than one.