philips clock pic

PHILIPS WAKE-UP LIGHT

Being a morning person doesn't depend on your genes, it depends on your alarm clock.

Brighten your mornings with an alarm clock that wakes you up with light.



PHILIPS WAKE-UP LIGHT

Being a morning person doesn't depend on your genes, it depends on your alarm clock.

Brighten your mornings with an alarm clock that wakes you up with light.



PHILIPS WAKE-UP LIGHT

Being a morning person doesn't depend on your genes, it depends on your alarm clock.

Brighten your mornings with an alarm clock that wakes you up with light.



PHILIPS WAKE-UP LIGHT

Being a morning person doesn't depend on your genes, it depends on your alarm clock.

Brighten your mornings with an alarm clock that wakes you up with light.



Campaign launches during fall when many people dread the upcoming winter months.

Campaign launches during fall when many people dread the upcoming winter months.

 

INSTAGRAM

 Targeted ads liven up social feeds.

 

INSTAGRAM

 Targeted ads liven up social feeds.

 

INSTAGRAM

 Targeted ads liven up social feeds.

 

INSTAGRAM

 Targeted ads liven up social feeds.

bust-stop

AMBIENT

Early bus commuters will be surprised with

a special treat just around their corner.

AMBIENT

Early bus commuters will be surprised with a special treat just around their corner.

AMBIENT

Early bus commuters will be surprised with

a special treat just around their corner.

POP-UP SHOPS

What better way to wake up than with

free Stumptown coffee and ambient lighting?

POP-UP SHOPS

What better way to wake up than with

free Stumptown coffee and ambient lighting?

POP-UP SHOPS

What better way to wake up than with

free Stumptown coffee and ambient lighting?

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coffee-cup-mockup

A SPECIAL CUP OF JOE:

Still groggy after that shot of caffeine? These thermochromic lids will wake up any sleepyhead.


COUPONS:

Each coffee sleeve doubles as a coupon and will direct our audience to the Philips website.

  

A SPECIAL CUP OF JOE:

Still groggy after that shot of caffeine? These thermochromic lids will wake up any sleepyhead.

 COUPONS:

Each coffee sleeve doubles as a coupon and will direct our audience to the Philips website.

  

A SPECIAL CUP OF JOE:

Still groggy after that shot of caffeine? These thermochromic lids will wake up any sleepyhead.

 COUPONS:

Each coffee sleeve doubles as a coupon and will direct our audience to the Philips website.

  

coffee sleeve
banner-mock-up

DIGITAL

Banners live on sites promoting healthy lifestyle habits so visitors are encouraged to seize their mornings.

DIGITAL

Banners live on sites promoting healthy lifestyle habits so visitors are encouraged to seize their mornings.

DIGITAL

Banners live on sites promoting healthy lifestyle habits so visitors are encouraged to seize their mornings.

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Copywriter:  Catherine Nguyen

Work

VICE NewsIntegrated campaign

TimberlandIntegrated campaign

PhilipsIntegrated campaign

FlywheelIntegrated campaign

French'sIntegrated campaign

RazerSocial campaign

                                                                                                         I art direct everything down to my Vans.       peili829@gmail.com                                                                                                                                           

                                                                   I art direct everything down to my Vans.       peili829@gmail.com                                                                                                                                           

                                             I art direct everything down to my Vans.       peili829@gmail.com                                                                                                                                           

I art direct everything down to my Vans.

peili829@gmail.com