Agency: R/GA Shanghai
Let's face it, who doesn't have that little awkward moment every now and then? It's more apparent when the language barrier comes into play.
Finally, Google is adding Chinese to its Word Lens feature. We created a campaign spearheaded by three quirky films to highlight how Google Translate can be helpful at moments like this. Reminding consumers the next time you are lost in translation, Well, Leave this moment to Google.