Live With A Punch

Client: Boxing Cat Brewery

Agency: R/GA Shanghai

Live an ordinary life, and you’ll experience ordinary things. Forget that. That’s not the way we live. We apply the same philosophy of how boxing cat made their beer to the way we make our ads. We take risks. We go where no other brand dares to go.

Because if you only live once, Live With A Punch.

To further expand our idea across different media, we designed a series of collaterals.