Media Content

Client: Baojun  Automobile


No one would associate an electric car with being fashionable. Being a fashion guru, HYPEBEAST transformed an electric vehicle into a fashion icon. To emphasize Baojun Kiwi's unique appearance, we treated Baojun Kiwi as an art piece. We invited two artists to discuss how Kiwi's design inspires them and how they take the inspiration and play with their creativity. We aim to show that Baojun is not only a car brand but is a fashion brand.