HIT ME UP
Board game design 

Trade in your gumdrops and sprinkles for some late-night selfies, Candyland has been revamped into a game about a crazy night out on the town. 

 


HIT ME UP
D&AD New Blood 2018

Trade in your gumdrops and sprinkles for some late-night selfies, Candyland has been revamped into a game about a crazy night out on the town. 

 


Team: Catherine Nguyen, Cindy Nguyen, Caden Wright

Team: Catherine Nguyen, Cindy Nguyen, Caden Wright

Team: Catherine Nguyen, Cindy Nguyen, Caden Wright

Team: Catherine Nguyen, Cindy Nguyen, Caden Wright

ADIDAS
D&AD New Blood 2018

Adidas is helping the people of China take back their streets -- one breath at a time. 

Copywriters: Catherine Nguyen, Ivan Whitted

ART DIRECTION FOR DESIGN 

The Challenge: pick a Hotel Indigo location and capture the essence of the neighborhood in 1-3 images.

We designed this to bring part of the neighborhood surrounding Hotel Indigo locations in Lijiang and New Orleans inside the hotels for a more immersive experience to the guests.

ART DIRECTION FOR DESIGN 

The Challenge: pick a Hotel Indigo location and capture the essence of the neighborhood in 1-3 images.

We designed this to bring part of the neighborhood surrounding Hotel Indigo locations in Lijiang and New Orleans inside the hotels for a more immersive experience to the guests.

Illustrator´╝ÜJing Huang

PHOTO IMITATION

Inspired by Yayoi Kusama

I art direct everything down to my Vans.       peili829@gmail.com