Client: Nike Kids
Agency: R/GA Shanghai
Client: Nike Kids
Agency: R/GA Shanghai
Client: Nike Kids
Agency: R/GA Shanghai
Client: Nike Kids
Agency: R/GA Shanghai
Client: Nike Kids
Agency: R/GA Shanghai
Sports is freaking awesome. But right now, in China sports is too regimented for kids.
It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble
the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.
It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun unlocks
possibilities. On Children's day, we hack the regimented system of sports merging with
a leading social platform, we inspired kids to be spontaneous and creative.
Instead of saying "Just do it".
We create a system for kids to actually “do it”.
Sports is freaking awesome. But right now, in China sports is too regimented for kids.
It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble
the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.
It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun
unlocks possibilities. On Children's day, we hack the regimented system of sports
merging with a leading social platform, we inspired kids to be spontaneous and creative.
Instead of saying "Just do it".
We create a system for kids to actually “do it”.
Sports is freaking awesome. But right now, in China sports is too regimented for kids.
It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble
the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.
It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun
unlocks possibilities. On Children's day, we hack the regimented system of sports
merging with a leading social platform, we inspired kids to be spontaneous and creative.
Instead of saying "Just do it".
We create a system for kids to actually “do it”.
Sports is freaking awesome. But right now, in China sports is too regimented for kids.
It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble
the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.
It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun unlocks
possibilities. On Children's day, we hack the regimented system of sports merging with
a leading social platform, we inspired kids to be spontaneous and creative.
Instead of saying "Just do it".
We create a system for kids to actually “do it”.
Sports is freaking awesome. But right now, in
China sports is too regimented for kids.
It isn’t fun when PE teachers force you run
1km. It isn’t fun when you have to dribble the
ball 100 times till you get blisters. Play isn’t a
button. And it shouldn’t be rigid. It shouldn’t
be hard. It should be whatever makes you feel
good. Play is when fun unlocks possibilities.
On Children's day, we hack the regimented
system of sports merging with a leading social
platform, we inspired kids to be spontaneous
and creative.
Instead of saying "Just do it".
We create a system for kids to actually “do it”.
#看我多会玩 #This is how I play is a series of TikTok challenges that stretch both
your sports performance and creativity. We launched 3 challenges (Synchronize
Everything, Match The Beats, and I Can Fly) to kick off the campaign, each launched
with an influencer video to set an example for others to follow. We created a
customized "check" gesture where the consumer could show to activate the
special customized TikTok filter.
Through film launch with TikTok along with Nike’s own social and partner application,
we had a call to action to get kids moving through a series of challenges. Result in,
513.9M TikTok challenge page views during the campaign.
#看我多会玩 #This is how I play is a series of TikTok challenges that
stretch both your sports performance and creativity. We launched 3
challenges (Synchronize Everything, Match The Beats, and I Can Fly) to
kick off the campaign, each launched with an influencer video to set an
example for others to follow. We created a customized "check" gesture where
the consumer could show to activate the special customized TikTok filter.
Through film launch with TikTok along with Nike’s own social and
partner application, we had a call to action to get kids moving through a
series of challenges. Result in 513.9M TikTok challenge page views
during the campaign.
#看我多会玩 #This is how I play is a series of TikTok challenges
that stretch both your sports performance and creativity. We
launched 3 challenges (Synchronize Everything, Match The
Beats, and I Can Fly) to kick off the campaign, each launched
with an influencer video to set an example for others to follow.
We created a customized "check" gesture where the consumer
could show to activate the special customized TikTok filter.
Through film launch with TikTok along with Nike’s own social
and partner application, we had a call to action to get kids
moving through a series of challenges. Result in, 513.9M TikTok
challenge page views during the campaign.
#看我多会玩 #This is how I play is a series of TikTok challenges that stretch both
your sports performance and creativity. We launched 3 challenges (Synchronize Everything,
Match The Beats, and I Can Fly) to kick off the campaign, each launched with an
influencer video to set an example for others to follow. We created a customized "check"
gesture where the consumer could show to activate the special customized TikTok filter.
Through film launch with TikTok along with Nike’s own social and partner application,
we had a call to action to get kids moving through a series of challenges. Result in,
513.9M TikTok challenge page views during the campaign.
#看我多会玩 #This is how I play is a series of
TikTok challenges that stretch both your sports
performance and creativity. We launched 3
challenges (Synchronize Everything, Match The
Beats, and I Can Fly) to kick off the campaign,
each launched with an influencer video to set
an example for others to follow. We created a
customized "check" gesture where the consumer
could show to activate the special customized
TikTok filter.
Through film launch with TikTok along with
Nike’s own social and partner application,
we had a call to action to get kids moving
through a series of challenges.
Result in, 513.9M TikTok challenge page views
during the campaign.
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