Client: Nike Kids

Agency: R/GA Shanghai

Client: Nike Kids

Agency: R/GA Shanghai

Client: Nike Kids

Agency: R/GA Shanghai

Client: Nike Kids

Agency: R/GA Shanghai

Client: Nike Kids

Agency: R/GA Shanghai

Sports is freaking awesome. But right now, in China sports is too regimented for kids.

It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble

the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.

It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun unlocks

possibilities. On Children's day, we hack the regimented system of sports merging with

a leading social platform, we inspired kids to be spontaneous and creative.

 

Instead of saying "Just do it".
We create a system for kids to actually “do it”.

 

Sports is freaking awesome. But right now, in China sports is too regimented for kids.

It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble

the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.

It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun

unlocks possibilities. On Children's day, we hack the regimented system of sports

merging with a leading social platform, we inspired kids to be spontaneous and creative.

 

Instead of saying "Just do it".
We create a system for kids to actually “do it”.

 

Sports is freaking awesome. But right now, in China sports is too regimented for kids.

It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble

the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.

It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun

unlocks possibilities. On Children's day, we hack the regimented system of sports

merging with a leading social platform, we inspired kids to be spontaneous and creative.

 

Instead of saying "Just do it".
We create a system for kids to actually “do it”.

 

Sports is freaking awesome. But right now, in China sports is too regimented for kids.

It isn’t fun when PE teachers force you run 1km. It isn’t fun when you have to dribble

the ball 100 times till you get blisters. Play isn’t a button. And it shouldn’t be rigid.

It shouldn’t be hard. It should be whatever makes you feel good. Play is when fun unlocks

possibilities. On Children's day, we hack the regimented system of sports merging with

a leading social platform, we inspired kids to be spontaneous and creative.

 

Instead of saying "Just do it".
We create a system for kids to actually “do it”.

 

Sports is freaking awesome. But right now, in

China sports is too regimented for kids.

It isn’t fun when PE teachers force you run

1km. It isn’t fun when you have to dribble the

ball 100 times till you get blisters. Play isn’t a

button. And it shouldn’t be rigid. It shouldn’t

be hard. It should be whatever makes you feel

good. Play is when fun unlocks possibilities.

On Children's day, we hack the regimented

system of sports merging with a leading social

platform, we inspired kids to be spontaneous

and creative.

Instead of saying "Just do it".
We create a system for kids to actually “do it”.

 

FOOTBALL
BASKETBALL
RUNNING

#看我多会玩 #This is how I play is a series of TikTok challenges that stretch both

your sports performance and creativity. We launched 3 challenges (Synchronize

Everything, Match The Beats, and I Can Fly) to kick off the campaign, each launched

with an influencer video to set an example for others to follow. We created a

customized "check" gesture where the consumer could show to activate the

special customized TikTok filter.

 

Through film launch with TikTok along with Nike’s own social and partner application,

we had a call to action to get kids moving through a series of challenges. Result in,

513.9M TikTok challenge page views during the campaign.

#看我多会玩 #This is how I play is a series of TikTok challenges that

stretch both your sports performance and creativity. We launched 3

challenges (Synchronize Everything, Match The Beats, and I Can Fly) to

kick off the campaign, each launched with an influencer video to set an

example for others to follow. We created a customized "check" gesture where

the consumer could show to activate the special customized TikTok filter.

 

Through film launch with TikTok along with Nike’s own social and

partner application, we had a call to action to get kids moving through a

series of challenges. Result in 513.9M TikTok challenge page views

during the campaign.

#看我多会玩 #This is how I play is a series of TikTok challenges

that stretch both your sports performance and creativity. We

launched 3 challenges (Synchronize Everything, Match The

Beats, and I Can Fly) to kick off the campaign, each launched

with an influencer video to set an example for others to follow.

We created a customized "check" gesture where the consumer

could show to activate the special customized TikTok filter.

  

Through film launch with TikTok along with Nike’s own social

and partner application, we had a call to action to get kids

moving through a series of challenges. Result in, 513.9M TikTok

challenge page views during the campaign.

#看我多会玩 #This is how I play is a series of TikTok challenges that stretch both

your sports performance and creativity. We launched 3 challenges (Synchronize Everything,

Match The Beats, and I Can Fly) to kick off the campaign, each launched with an

influencer video to set an example for others to follow. We created a customized "check"

gesture where the consumer could show to activate the special customized TikTok filter.

 

Through film launch with TikTok along with Nike’s own social and partner application,

we had a call to action to get kids moving through a series of challenges. Result in,

513.9M TikTok challenge page views during the campaign.

 

 

#看我多会玩 #This is how I play is a series of

TikTok challenges that stretch both your sports

performance and creativity. We launched 3

challenges (Synchronize Everything, Match The

Beats, and I Can Fly) to kick off the campaign,

each launched with an influencer video to set

an example for others to follow. We created a

customized "check" gesture where the consumer

could show to activate the special customized

TikTok filter.

 

Through film launch with TikTok along with

Nike’s own social and partner application,

we had a call to action to get kids moving

through a series of challenges.

 

Result in, 513.9M TikTok challenge page views

during the campaign.