Client: Nike Basketball

Agency: Klue

Client: Nike Basketball

Agency: Klue

Client: Nike Basketball

Agency: Klue

Client: Nike Basketball 

Agency: Klue

Live streaming is the norm in China. When it comes to Nike Air Zoom BB, client

surprised us with a brief jam pack with everything like shoes, shoes, shoes, shoes,

KOLs and MORE...shoes..... also not forgetting seeing the shoe in action.

So what we can do to combine them?

 

Taking inspiration from the campaign line next generation of air hoops merging

the brief and inspiration, we came up with a classroom theme live streaming where

we can take the viewer thru a theory lesson to a practical lesson with a constant

flow. Starting from the inspiration of the shoe to breaking down of the material

and end off with live action by Nike high school players.

Live streaming is the norm in China. When it comes to Nike Air Zoom BB, client surprised

us with a brief jam pack with everything like shoes, shoes, shoes, shoes, KOLs and MORE...

shoes..... also not forgetting seeing the shoe in action. So what we can do to combine them?

 

Taking inspiration from the campaign line next generation of air hoops merging the brief

and inspiration, we came up with a classroom theme live streaming where we can take the

viewer thru a theory lesson to a practical lesson with a constant flow. Starting from the

inspiration of the shoe to breaking down of the material and end off with live action by

Nike high school players.

Live streaming is the norm in China. When it comes to Nike Air Zoom BB,

client surprised us with a brief jam pack with everything like shoes, shoes, shoes,

shoes, KOLs and MORE...shoes..... also not forgetting seeing the shoe in action.

So what we can do to combine them?

 

Taking inspiration from the campaign line next generation of air hoops merging

the brief and inspiration, we came up with a classroom theme live streaming

where we can take the viewer thru a theory lesson to a practical lesson with a

constant flow. Starting from the inspiration of the shoe to breaking down of the

material and end off with live action by Nike high school players.

Live streaming is the norm in China. When it comes to Nike Air Zoom BB,

client surprised us with a brief jam pack with everything like shoes, shoes,

shoes, shoes, KOLs and MORE...shoes..... also not forgetting seeing the shoe

in action. So what we can do to combine them?

 

Taking inspiration from the campaign line next generation of air hoops

merging the brief and inspiration, we came up with a classroom theme live

streaming where we can take the viewer thru a theory lesson to a practical

a lesson with a constant flow. Starting from the inspiration of the shoe to

breaking down of the material and end off with live action by Nike high

school players.

Live streaming is the norm in China. When it comes to

Nike Air Zoom BB, client surprised us with a brief jam

pack with everything like shoes, shoes, shoes, shoes,

KOLs and MORE...shoes..... also not forgetting seeing

the shoe in action. So what we can do to combine

them?

 

Taking inspiration from the campaign line next

generation of air hoops merging the brief and

inspiration, we came up with a  classroom theme live

streaming where we can take the viewer thru a theory

the lesson to a practical lesson with a constant flow.

Starting from the inspiration of the shoe to breaking

down of the material and end off with live action by

Nike highschool players.

class-room–v3a

Behind The Scene

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