How can we do a product demo targeted at youth in a new and exciting way? Inspired by the rising stand-up comedy trend in China, we got a comedian to take the stage to share their unique view on our product on a stage where becomes the universe, and the shoes become the planet, a fresh take on how a standup comedy stage could be. Using laughter and jokes, we change the format of an age-old simple product demo to a young and engaging communication piece.
***On 04/22/2020 we created the first standup comedy for Nike, On 06/03/2020 Nike banned it. Fortunately for you, they can't stop me from sharing. Planet of Hoops Standup from Nike.