Client: Nike Basketball

Agency: Klue

Client: Nike Basketball

Agency: Klue

Client: Nike Basketball

Agency: Klue

Client: Nike Basketball

Agency: Klue

How can we do a product demo targeted to youth in a new and exciting way?

Nike presents Planet of Hoops Talkshow.

 


Inspired by the rising stand up comedy trend in china, we got comedian to take the

stage to share their unique view on our product on a stage where becomes the universe,

and the shoes become the planet, a fresh take on how a standup comedy stage could be.

Using laughter and jokes, we change the format of an age-old simple product demo to a

young and engaging communication piece.

 


***On 04/22 we created the first standup comedy for Nike, On 06/03 Nike banned it.

Fortunately for you they can't stop me from sharing. Planet of Hoops Standup from Nike.

How can we do a product demo targeted to youth in a new and exciting way?

Nike presents Planet of Hoops Talkshow. 



Inspired by the rising stand up comedy trend in china, we got comedian to take the

stage to share their unique view on our product on a stage where becomes the universe,

and the shoes become the planet, a fresh take on how a standup comedy stage could be.

Using laughter and jokes, we change the format of an age-old simple product demo to a

young and engaging communication piece. 



***On 04/22 we created the first standup comedy for Nike, On 06/03 Nike banned it.

Fortunately for you they can't stop me from sharing. Planet of Hoops Standup from Nike.

We all know that the teenage attention span is short. So how are we

communicate a series of products to them in a new and exciting way?

Nike presents Planet of Hoops Talkshow.

 

Life doesn’t have to be too serious; neither does a product demo. Inspired by

the rising stand up comedy trend in china, we got comedian to take the stage

to share their unique view on our product. Further bringing the idea of a planet

of hoops to life. The stage becomes the universe, and the shoes become the

planet, a fresh take on how a standup comedy stage could be. Using laughter

and jokes, we change the format of an age-old simple product demo to a young

and engaging communication piece for the youth.

 

 ***On 04/22 we created the first standup comedy for Nike, On 06/03 Nike

banned it. Fortunately for you, they can't stop me from sharing.

Planet of Hoops Standup from Nike.

We all know that the teenage attention span is short. So how are we

communicate a series of products to them in a new and exciting way?

Nike presents Planet of Hoops Talkshow.

 

Life doesn’t have to be too serious; neither does a product demo. Inspired by

the rising stand up comedy trend in china, we got comedian to take the stage

to share their unique view on our product. Further bringing the idea of a

planet of hoops to life. The stage becomes the universe, and the shoes

become the planet, a fresh take on how a standup comedy stage could be.

Using laughter and jokes, we change the format of an age-old simple product

demo to a young and engaging communication piece for the youth.

 

 ***On 04/22 we created the first standup comedy for Nike, On 06/03 Nike

banned it. Fortunately for you, they can't stop me from sharing.

Planet of Hoops Standup from Nike.

We all know that the teenage attention span is short.

So how are we communicate a series of products to

them in a new and exciting way?

Nike presents Planet of Hoops Talkshow.

 

Life doesn’t have to be too serious; neither does a

product demo. Inspired by the rising stand up comedy

trend in china, we got comedian to take the stage

to share their unique view on our product. Further

bringing the idea of a planet of hoops to life. The stage

becomes the universe, and the shoes become the

planet, a fresh take on how a standup comedy stage

could be. Using laughter and jokes, we change the

format of an age-old simple product demo to a young

and engaging communication piece for the youth.

 

 ***On 04/22 we created the first standup comedy for

Nike, On 06/03 Nike banned it. Fortunately for you,

they can't stop me from sharing. Planet of Hoops

Standup from Nike.