Client: Boxing Cat Brewery

Agency: R/GA Shanghai

Client: Boxing Cat Brewery

Agency: R/GA Shanghai

Client: Boxing Cat Brewery

Agency: R/GA Shanghai

Client: Boxing Cat Brewery

Agency: R/GA Shanghai

Live an ordinary life, and you’ll experience ordinary things. Then you’ll be average, 

and you’ll do average things. Forget that. That’s not the way we live.

So we apply the same philosophy Into the way we make our beer. We take risks.

We go where no other brewers dare to go. And we have tons of fun getting there.

That’s why our beer isn’t average. Or boring. Or ordinary.

 

Our beer is made. The same way we live.

Because if you only live once, Live With A Punch

Live an ordinary life, and you’ll experience ordinary things. Then you’ll be average, 

and you’ll do average things. Forget that. That’s not the way we live.

So we apply the same philosophy Into the way we make our beer. We take risks.

We go where no other brewers dare to go. And we have tons of fun getting there.

That’s why our beer isn’t average. Or boring. Or ordinary.

 

Our beer is made. The same way we live.

Because if you only live once, Live With A Punch

Live an ordinary life, and you’ll experience ordinary things.

Then you’ll be average, and you’ll do average things. Forget that. 

That’s not the way we live. So we apply the same philosophy

into the way we make our beer. We take risks. We go where

no other brewers dare to go. And we have tons of fun getting there.

That’s why our beer isn’t average. Or boring. Or ordinary.

 

Our beer is made. The same way we live.

Because if you only live once, Live With A Punch

Live an ordinary life, and you’ll experience

ordinary things. Then you’ll be average,  and

you’ll do average things. Forget that. That’s not

the way we live. So we apply the same philosophy

into the way we make our beer. We take risks.

We go where no other brewers dare to go. And

we have tons of fun getting there. That’s why

our beer isn’t average. Or boring. Or ordinary.

 

Our beer is made. The same way we live.

Because if you only live once, Live With A Punch

Coaster

To further expand our idea across different media

we designed a series of collaterals which include

T-shirts, coasters, and outdoor display.  

To further expand our idea across different media we

designed a series of collaterals which include T-shirts,

coasters, and outdoor display.  

To further expand our idea across different media

we designed a series of collaterals which include

T-shirts, coasters, and outdoor display.  

To further expand our idea across different media we designed

a series of collaterals which include T-shirts, coasters, and outdoor display. 

 

 

To further expand our idea across different media 

we designed a series of collaterals which include 

T-shirts, coasters, and outdoor display.